Month: November 2025
Building a Brand That Feels Real with Megan Matthews – Part 2 (Ep. 55)

Building a Brand That Feels Real with Megan Matthews – Part 2 (Ep. 55)

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We’ve all heard the phrase “Your brand is what people say about you when you’re not in the room.” 

But what if you don’t know what they’re saying?

In this episode, brand strategist Megan Matthews joins John and Alex to unpack what makes a brand unforgettable and what makes it forgettable. From taking over her father’s firm, Instinct Brand Equity, to working with elite firms on their emotional resonance and strategic positioning, Megan shares powerful insights into why branding must evolve with intention.

Whether you’re running a family business or managing a legacy firm, this episode will challenge the way you think about identity, trust, and perception.

Here’s what you’ll learn:

  • Why PR overtook advertising and what brands must do now
  • What it’s really like stepping into a parent’s legacy business
  • How emotion, not just logic, builds brand loyalty
  • The biggest brand risk no one talks about: being “good enough”
  • And more!

Resources:

Register for one of our upcoming events:

Connect with Med-Wealth Financial Services: 

Connect with Megan Matthews:

About Our Guest: 

Megan has an inherent ability to suss out the heart of a Brand’s story. 

It’s this Instinct-led approach, paired with twenty years of global experience as a PR and marketing communications executive, an astute understanding of the ever-changing digital marketing and social media landscape, and a genuine love of Brand storytelling, that makes her expertise highly sought-after. 

Whether working with an emerging company or an established Brand, Megan specializes in helping to articulate and define that Brand, ensuring Brand distinctiveness. Her years of experience as an executive team leader have helped countless company managers, directors, and CEOs find their own passion in Brand-building and become advocates of Megan’s straightforward Rules & Tools, the fundamental pillars of ultimate success.

Offering more than Brand clarity and purpose, and PR capabilities, Megan has honed her extensive skill set in crisis and reactive communications, executive profile building, social media marketing, influencer management, media coaching, brand partnerships, and event management on a global scale, working both in-house and in-agency in London, New York, and Toronto.
Building a Brand That Feels Real with Megan Matthews – Part 1 (Ep. 54)

Building a Brand That Feels Real with Megan Matthews – Part 1 (Ep. 54)

By |

Podcast: Play in new window | Download | Embed

Subscribe: RSS | More

What do your clients feel when they think about your brand?

Megan Matthews has spent over 20 years helping companies answer that question with honesty and precision. In this conversation, she joins Alex and John to unpack how branding isn’t just a logo, tagline, or marketing campaign; it’s a living story built on trust, consistency, and emotional connection.

This episode explores how brands grow, stumble, and evolve through leadership shifts, family legacy, bold marketing moves, and moments that define what they stand for.

Here’s what to expect:

  • Why PR became the next big wave after the “Mad Men” era
  • How family businesses carry both a legacy and a weight of expectation
  • What separates a feeling-first brand from a forgettable one
  • Why some bold marketing campaigns work and others crash and burn
  • And more!

Register for one of our upcoming events:

Connect with Med-Wealth Financial Services: 

Connect with Megan Matthews:

About Our Guest: 

Megan has an inherent ability to suss out the heart of a Brand’s story. 

It’s this Instinct-led approach, paired with twenty years of global experience as a PR and marketing communications executive, an astute understanding of the ever-changing digital marketing and social media landscape, and a genuine love of Brand storytelling, that makes her expertise highly sought-after. 

Whether working with an emerging company or an established Brand, Megan specializes in helping to articulate and define that Brand, ensuring Brand distinctiveness. Her years of experience as an executive team leader have helped countless company managers, directors, and CEOs find their own passion in Brand-building and become advocates of Megan’s straightforward Rules & Tools, the fundamental pillars of ultimate success.

Offering more than Brand clarity and purpose, and PR capabilities, Megan has honed her extensive skill set in crisis and reactive communications, executive profile building, social media marketing, influencer management, media coaching, brand partnerships, and event management on a global scale, working both in-house and in-agency in London, New York, and Toronto.

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